EasySend is a software development company. They seek to help you evolve forms into easy digital experiences with no to low code. Chris Luiz sat with the Sales Manager of Strategic Accounts, Tal Peled, to learn more about how EasySend is impacting the industry.
What is EasySend’s client focus?
“Our primary focus is on insurance and financial institutions, catering to a range of clients from medium-sized businesses to large enterprises. However, we also operate in sectors like Cargo, Airlines, Pharmaceuticals and more. This is possible because our builder is highly robust, making it a versatile solution across various industries.”
What does your product do?
“Our built-for-purpose solution is the missing layer to limitless self-service. We bridge the gap between your core systems and customers through thoughtful, dynamic and easy end-to-end digital interactions that adapt using powerful technology to any customer need—today and tomorrow.”
How much capital have you raised?
“We have raised $70 million.”
Was the company born from within or outside the industry?
“It was born from inside the insurance industry.”
What growth metrics have you accomplished over the last 12 months?
“Unfortunately, I’m not allowed to share the exact metrics as we are not a public company. That being said, we have achieved great expansion of our footprint at a global scale, serving enterprise customers in the US, EMEA, Switzerland, Canada, Australia and Japan.”
Within your domain, what’s the current challenge that the industry is facing?
“Insurance processes are complex, and digital simplification is not easy. Fragmented Customer Experience is a major challenge. Current digital processes do not fill every customer need - creating endless back and forth between insurers and their customers. A common example is a digital First Notice of Loss (FNOL), which often begins with minimal initial data intake to enhance digital self-service conversions, but then they spend over 70 percent of the cycle manually collecting additional information. Therefore, they limit their scalability and hire more representatives to deal with the load.
Digitizing your first interaction is not the same as delivering an end-to-end digital experience that actually works, so driving digital adoption is another pain point. We invest millions of dollars in digital transformation efforts, building strategy and architecture and investing in new portals, native carrier apps and more. Yet, when you ask how many people are actually using it, this is when you discover poor adoption rates. Customers still need call centers since they simply cannot complete end-to-end digital processes independently.”
How does EasySend take a unique approach to providing value?
“We believe in a limitless future where all customer interactions are thoughtful, dynamic and easy. What withholds enterprises from achieving this is fragmented customer interaction. We are the missing layer that bridges this gap. Our native platform connects all of your customer interactions from all different channels as emails, phone calls, SMS, chatbot and portals to your internal systems with an end-to-end digital interaction that adapts to any customer need today and tomorrow.”
What inspired the team to start the company?
“Every platform starts with a problem. Ours was clunky paperwork in some of the most vital industries in the world of insurance. In the beginning, EasySend founders were tech professionals experiencing firsthand how frustrating and time consuming paper pushing was in their day-to-day jobs, not only for them but for their customers too. As it turns out, the need was greater than ever before, especially when the world moved to remote. As a result of COVID-19, enterprises that had relied on traditional manual processes need to quickly start thinking digitally. EasySend was founded to bring paper-based industries online, so they can work more efficiently and deliver better user experiences.”
Can you share any goals for the next 12 months?
“We're committed to making a significant leap forward in simplifying the insurance industry, empowering insurers to deliver seamless, efficient and customer-centric solutions. In 2024, we are focused on expanding our product offering to support a limitless future of customer interactions. EasySend is working toward a mechanism that supports this shift in customer experience, having dynamic, thoughtful journeys that don't just capture one point action but create and define a series of bi-directional next steps and can solve for any use case.”
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